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Case Study: Pathway2Home
Case Study: Pathway2Home 1449 363 Ohenewa Anno

Case Study

Pathway2Home

We partnered with Pathway2Home, a nonprofit organization devoted to supporting mothers on their journey to reintegrate into society. Our job was to create a visual identity that matched their impact. Work completed included a logo redesign, website design and development as well as a logo animation and company video editing.

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Logo Redesign + Logo Animation

We kicked off the transformation with a full logo redesign. The previous logo design had a lot to look at from the sun to the house to the path and the people. Logos can be complicated and cohesive at the same time. One of the best parts of our process to explore this is giving clients multiple design options to consider before narrowing down and refining the perfect direction.

Once the final logo was developed, we took it a step further and brought it to life with a logo animation that Pathway2Home now uses in their social media content, YouTube videos, and presentations to reinforce their brand identity.

Logo Before Logo After

Homepage Before

Homepage After

Website Redesign

The next step was a complete website redesign and development, using real, vibrant photos of their team and community. We focused on creating a clean, welcoming layout that showcased the impact of their work.

Their previous site felt a bit clunky and impersonal. The new design is user-friendly, emotionally engaging, and clearly communicates their mission to clients, donors, and supporters.

Social Medial Banners

To align their outreach across platforms, we also created a set of social media banners. These designs reflect the new brand direction and clarify their message, making it easier for them to connect with their community online.

Social Media Banner Before

Social Media Banner After

Before

After

Compɑny Video ɑnd Testimoniɑl Videos

To further strengthen their brand, we produced a compelling company video, a visual overview of their services that helps explain what they do in a cohesive and inspiring way.

We’re also proud to feature a testimonial video from the Pathway2Home team, sharing their experience working with BrushPic and the impact of their new brand.

Ready to Bring Your Brand to Life?

We specialize in turning bold visions into beautifully crafted brands that make an impact. When you work with us, you’re not just getting design you’re getting a creative partner who’s invested in your mission.

Let’s create something that reflects the heart of your work and leaves a lasting impression.

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Case Study: Giving Alaska Building Maintenance Group a Bold New Look
Case Study: Giving Alaska Building Maintenance Group a Bold New Look 640 457 Ohenewa Anno

At BrushPic, we specialize in transforming businesses through strategic, visually compelling branding. One of our recent success stories is Alaska Building Maintenance (ABM), a leading janitorial service provider in Alaska. When ABM came to us, they were ready for a complete rebrand—and we were excited to bring their vision to life.

The Challenge

ABM needed a fresh, modern identity that matched the quality of their services. Their existing website was cluttered with excessive animations, confusing navigation, and lacked a clear message. Beyond the digital space, they also required cohesive branding across all customer touchpoints—from marketing materials and uniforms to vehicle wraps.

Our Solution

Our team took a comprehensive approach to the rebrand, focusing on clarity, professionalism, and consistency across platforms.

Website Redesign

We restructured their website with streamlined navigation and a clean layout. A new hero section features a dynamic video of their team in action, replacing the outdated static image. We also reorganized the site into intuitive sections—Who We Are, What We Do, and How We Do It—making it easier for visitors to understand ABM’s values and services at a glance. The “Get a Quote” button is now prominently placed to drive engagement.

Marketing Collateral

We developed sleek, professional flyers and brochures using consistent design elements to strengthen brand recognition. Custom packets featuring the Alaska skyline emphasize ABM’s local roots and community pride. We also introduced branded tote bags as a cost-effective promotional item.

Vehicle Wrap Design

A brand isn’t limited to the screen or print. ABM’s old vehicle wrap lacked visual impact, so we designed a bold, modern version that commands attention on the road. A 3D mockup ensured the final product aligned perfectly with our creative vision.

The Impact

The transformation was powerful. ABM now boasts a cohesive, polished brand that reflects the high standards of their work. Here’s what Shane, the company’s owner, had to say:

“BrushPic did a complete brand redevelopment for us. They were professional, easy to work with, and followed all our requirements. The new website, uniforms, flyers, and vehicle wrap have been a huge improvement. The feedback has been fantastic, and the new design makes us stand out!”

Amplify Your Brand’s Online Presence in Anchorage, Alaska
Amplify Your Brand’s Online Presence in Anchorage, Alaska 1000 667 Ohenewa Anno

The captivating landscapes of Anchorage, Alaska, may lead people to forget how busy things actually are over here! Businesses are thriving and seeking to establish a strong online presence. By staying informed about the preferences, trends, and challenges faced by businesses in Anchorage, you can tailor your online presence to effectively connect with your target audience. Consider factors such as local consumer behavior, cultural nuances, and industry-specific demands to position your brand strategically in the Anchorage market. BrushPic is a leading media design company specializing in web design services tailored to the unique needs of Anchorage-based businesses. Save time and schedule a free consultation: https://calendly.com/ohenewa-71/15min

In this article, we will explore how building or redesigning your website can empower businesses in Anchorage to amplify their brand’s online presence, connect with their target audience, and drive remarkable growth in this dynamic market.

Understanding Anchorage’s Digital Landscape

Navigating Anchorage’s digital landscape requires a deep understanding of the local market. By staying informed about the preferences, trends, and challenges faced by businesses in Anchorage, you can tailor your online presence to effectively connect with your target audience. Consider factors such as local consumer behavior, cultural nuances, and industry-specific demands to position your brand strategically in the Anchorage market.

Unleashing the Power of Visually Stunning Websites

Captivating visuals leave a lasting impression on visitors. By investing in visually stunning website design, you can engage and captivate your audience from the moment they land on your site. Consider incorporating eye-catching graphics, appealing color schemes, and intuitive layouts that align with your brand’s identity. A visually striking website will enhance your brand’s credibility and help you stand out in the competitive Anchorage business landscape.

Embracing Responsive Design for Optimal User Experience

With the prevalence of mobile devices, ensuring a seamless user experience across different screen sizes is paramount. Embrace responsive design principles to optimize your website’s performance on smartphones, tablets, and desktops. A mobile-friendly website enhances user satisfaction and encourages visitors to stay longer, explore your offerings, and take desired actions. By prioritizing responsive design, you demonstrate your commitment to providing an optimal user experience to your Anchorage audience.

Customized Solutions Aligned with Brand Identity

Your brand is unique, and your website should reflect that. Customized web design solutions that align with your brand’s identity are essential for establishing a cohesive online presence. Work with a web design company that takes the time to understand your brand values, goals, and target audience. By infusing your website with personalized elements that showcase your brand’s personality and values, you create a memorable and authentic online experience for your Anchorage customers.

Driving Growth Through Strategic Web Design

Beyond visual appeal, BrushPic’s web design services are strategically crafted to drive business growth. With a focus on user experience, intuitive navigation, and seamless functionality, BrushPic’s websites are designed to convert visitors into customers. By optimizing the website’s performance, usability, and search engine visibility, BrushPic empowers Anchorage businesses to attract more organic traffic, generate leads, and achieve tangible results.

In Anchorage, Alaska, BrushPic stands as a leading website design and development company, dedicated to empowering local businesses to thrive in the digital realm. Through their exceptional web design services, BrushPic helps Anchorage businesses amplify their brand’s online presence, engage their target audience, and drive remarkable growth. Embrace BrushPic’s expertise and unlock the full potential of your brand in Anchorage’s digital landscape.

As a Financial Advisor, you deserve a website that builds trust, not stress.

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