At BrushPic, we specialize in transforming businesses through strategic, visually compelling branding. One of our recent success stories is Alaska Building Maintenance (ABM), a leading janitorial service provider in Alaska. When ABM came to us, they were ready for a complete rebrand—and we were excited to bring their vision to life.
The Challenge
ABM needed a fresh, modern identity that matched the quality of their services. Their existing website was cluttered with excessive animations, confusing navigation, and lacked a clear message. Beyond the digital space, they also required cohesive branding across all customer touchpoints—from marketing materials and uniforms to vehicle wraps.
Our Solution
Our team took a comprehensive approach to the rebrand, focusing on clarity, professionalism, and consistency across platforms.
Website Redesign
We restructured their website with streamlined navigation and a clean layout. A new hero section features a dynamic video of their team in action, replacing the outdated static image. We also reorganized the site into intuitive sections—Who We Are, What We Do, and How We Do It—making it easier for visitors to understand ABM’s values and services at a glance. The “Get a Quote” button is now prominently placed to drive engagement.
Marketing Collateral
We developed sleek, professional flyers and brochures using consistent design elements to strengthen brand recognition. Custom packets featuring the Alaska skyline emphasize ABM’s local roots and community pride. We also introduced branded tote bags as a cost-effective promotional item.
Vehicle Wrap Design
A brand isn’t limited to the screen or print. ABM’s old vehicle wrap lacked visual impact, so we designed a bold, modern version that commands attention on the road. A 3D mockup ensured the final product aligned perfectly with our creative vision.
The Impact
The transformation was powerful. ABM now boasts a cohesive, polished brand that reflects the high standards of their work. Here’s what Shane, the company’s owner, had to say:
“BrushPic did a complete brand redevelopment for us. They were professional, easy to work with, and followed all our requirements. The new website, uniforms, flyers, and vehicle wrap have been a huge improvement. The feedback has been fantastic, and the new design makes us stand out!”
