Case Study
Pathway2Home
We partnered with Pathway2Home, a nonprofit organization devoted to supporting mothers on their journey to reintegrate into society. Our job was to create a visual identity that matched their impact. Work completed included a logo redesign, website design and development as well as a logo animation and company video editing.
Logo Redesign + Logo Animation
We kicked off the transformation with a full logo redesign. The previous logo design had a lot to look at from the sun to the house to the path and the people. Logos can be complicated and cohesive at the same time. One of the best parts of our process to explore this is giving clients multiple design options to consider before narrowing down and refining the perfect direction.
Once the final logo was developed, we took it a step further and brought it to life with a logo animation that Pathway2Home now uses in their social media content, YouTube videos, and presentations to reinforce their brand identity.
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| Logo Before | Logo After |
Homepage Before
Homepage After
Website Redesign
The next step was a complete website redesign and development, using real, vibrant photos of their team and community. We focused on creating a clean, welcoming layout that showcased the impact of their work.
Their previous site felt a bit clunky and impersonal. The new design is user-friendly, emotionally engaging, and clearly communicates their mission to clients, donors, and supporters.
Social Medial Banners
To align their outreach across platforms, we also created a set of social media banners. These designs reflect the new brand direction and clarify their message, making it easier for them to connect with their community online.
Social Media Banner Before
Social Media Banner After
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After
Compɑny Video ɑnd Testimoniɑl Videos
To further strengthen their brand, we produced a compelling company video, a visual overview of their services that helps explain what they do in a cohesive and inspiring way.
We’re also proud to feature a testimonial video from the Pathway2Home team, sharing their experience working with BrushPic and the impact of their new brand.
Ready to Bring Your Brand to Life?
We specialize in turning bold visions into beautifully crafted brands that make an impact. When you work with us, you’re not just getting design you’re getting a creative partner who’s invested in your mission.
Let’s create something that reflects the heart of your work and leaves a lasting impression.