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Creating logo for your business

Creating logo for your business 1500 1488 sumit

CREATING A LOGO FOR YOUR BUSINESS?

Here are 6 elements of good logo design to help you out:

1. Make it unique.

https://brushpic.com/pat-robinson/

The more unique it is, the more it sticks out from the rest and the easier it is for your customers to remember.

2. Understand your brand.

https://brushpic.com/ghana-express/

The best logos are not only unique but also incorporate aspects of the company’s values.

3. Make font your friend.

Picking a font can be trickier than you think. A fancy or gimmicky font may have a negative impact on your customer’s perception of the business and a really simple or standard font might be a missed opportunity to stand out from the crowd.

4. Color is crucial.

Different colors evoke different feelings. When you see the colour red, you might think about passion or energy. When you see the color green you might think about life or nature. What values does your company uphold? What does your brand stand for? Use color to really emphasize those.

5. Simplicity is (still) king.

https://brushpic.com/the-question-method/

The fewer design elements you use to accurately portray your company’s brand or image the more memorable your logo will be.

6. Be consistent.

https://brushpic.com/reborn/

Once you’ve decided on a logo that incorporates all the design elements you want (color, font, brand, originality), try not to make too many changes to it. Stick with it and give your customer a chance to get to know the image they should associate with your awesome service or product!

Innovative Strategies Industries are Adopting Due to Covid19

Innovative Strategies Industries are Adopting Due to Covid19 1000 757 sumit

It’s just one month and the corona virus pandemic has already overwhelmed many healthcare systems around the world. As if that wasn’t enough, almost every other industry has been crippled due to the virus and there’s no end in sight for the lockdown. However, while it might seem like everything has stopped, it’s important to remember that covid19 will pass and this is not a time that one should get too apathetic.

But what exactly does this mean?

Well, it means that things might feel uncertain right now but this is also a time when digital marketing strategies are being used to take back control. In other words, this is not the time for waiting to see what happens but rather to think differently and implement strategies that will place your business in a better position moving forward. In this article I will highlight two out of many industries that have shown that kind of innovation.

  1. The Restaurant Industry; A New approach to an existing system.

Innovation is all about new methods and innovators always try to look at situations differently to come up with ideas others cannot. For some, this might mean a revolutionary product but for others, this can also be just a new way of doing things.

Crush Wine Bistro in Anchorage, Alaska has offered a “Take n’ Bake” service to locals and an online order process for quick and easy meals. Through the “Take n’ Bake” service offered, the restaurant prepares and sells uncooked meals to customers, who then cook these meals in the comfort of their own home. In this case, customers simply drive downtown and park up near the store where they can grab and go in just a few minutes. What’s more, Crush also assures customers of reserved parking spaces through EasyPark and even more convenience at the bottle shop next door. While this is something entirely new for the business, “Take n’ Bake” has enabled Crush to keep the ball rolling and provide a valuable service during covid19.

It would seem like Crush was also ahead of the game with this one by bringing exposure to their business through adaptation. Another notable adaptation in the food industry was adopted by the fried chicken restaurant Yonder called the “Yonder’s Pandemic Pantry” in Portland, Oregon.

https://yonderpdx.smartonlineorder.com/

They have created a special page on their their website offering some of their signature spices not normally for sale such as their house made chicken stock and their pint of bread & butter zucchini pickles. That people can order and receive on the same day.

  1. The Real Estate Industry- 3D Rendering and Virtual Staging

Most buyers and real estate agents are currently stuck inside. It’s a challenging time for people that wish to sell their homes or buy property. However, many companies such as Compass Realtors are quickly adapting and sharing homes via a virtual tour.They recently implemented a virtual agent service which enables technology to show homes as well as communicate to clients.

Virtual environments are nothing new for us at BrushPic but restructuring a business with these tools to ‘stay in the game’ is extremely valuable. Not only can 3D rendering be used for virtual staging but it can also be used to show an interactive walkthrough of a space that exists or does not yet exist. There are many options for creating a virtual tour of an existing space. See this simple and useful guide.

With this in mind, sellers and real estate agents are using these tools and methods to enable potential buyers to take a look inside the properties. In fact, Berril Properties insists that virtual staging is the way of the future regardless of the covid19 situation.

 

  1. Age old methods- Focusing on Brand Loyalty and Customer Satisfaction

 

During this time of great uncertainty, there is an increased need for customer satisfaction and brand loyalty. That is to say, there might not be any bookings right now but taking this proactive approach can at least help serve the wider community, while keeping their brand name and reputation intact during the pandemic.

For instance, many personal trainers and gyms such as Planet fitness are offering free at home workout classes. This support shows customer care that goes above and beyond what they have to do, therefore maintaining loyalty.

There is always a cost involved when going above and beyond but investing in some or all these areas could help bridge the gap between the supplier and the consumer.

Final Thoughts

As with any digital marketing strategy, it’s important to focus on retaining your current customer base especially during the current pandemic. That being said, this is also an opportunity to gain even more traction with your target market with new and innovative strategies. After that, it’s all about measuring and improving your strategy, while keeping in mind that everything comes to an end – even Covid19.

By the way, need any help with your digital marketing strategy? Get in touch!

BrushPic Interview with Bayinna Kerah

BrushPic Interview with Bayinna Kerah 1852 1512 sumit

visit: https://www.facebook.com/diamondVIPservices/

Eva: “I would like to introduce Bayinna Kerah. Bayinna is the owner of Diamond VIP Services, providing an an amazing experience for Alaskans, attending big and small local events.”

Eva: “So Bayinna, what made you get started in this business?”

Bayinna: “Truthfully I wanted to go and see a concert. I wanted to go see Twista in concert. I didn’t have the money to pay for it and because I have a relationship with the promoter. I asked her if I provided the Red Carpet Service, If I could enjoy the concert and have some extra tickets for me and my friends.”

Eva: “So do you think Fashion is a big part of the red carpet experience?”

Bayinna: “Not so much in Alaska. I do know that as far as Alaska is concerned when they think of red carpet, the first thing that comes to mind is the Oscars, the Grammys but we don’t live in LA. So my idea was to promote the Fashions at step onto the red carpet, but not let that be the focus because some people come to events and you know Carhartts and Wranglers and that’s Alaskan Fashion. We dress not only for style or not for style first, we dress for warmth and for the elements first and sometimes that means putting on a pair of snow boots to get to the where you need to be and if you’re like me your knees cannot handle, you know, 4 hours of high heels!”

Eva: “So did you manage to go to that Twista event?”

Bayinna: “I did I did, it was an amazing event. Pretty much what ended up happening was Twista ended up taking over my red carpet and I barely even got to host on it. But the he was happy the client was happy and I got to hear him sing one of my favorite songs and make you a celebrity overnight. So, you know, I feel like that was a good starting point for me.”

<strong>Watch the interview highlights on our youtube channel:</strong>

[media_video url=”https://youtu.be/JJZ7no4R2o0″ width=”500″ height=”400″ __fw_editor_shortcodes_id=”2003e8914ecef6cc4c11c5cb7d01830a” _fw_coder=”aggressive”][/media_video]Eva: “Okay, tell me about the beauty Mirror?”

Bayinna: “The Instaglam Beauty Mirror Smart Booth. Well, I’ve had my red carpet experience business Diamond VIP Services, It’s been in business for about 4 years now. Although we have gained a lot of momentum and we have expanded our brand to include many other Industries and we have really great clients. I still didn’t feel that there was a fast enough to turn around. So I invested in a basically a Photobooth on steroids! It is a Photobooth that looks like a large round mirror and when you interact with it, it interacts with you, it tells you to take picture, it tells you to strike a pose, you can share via email or your Facebook or Twitter. There’s so many things that you can do with it. We’re just barely scratching the surface right now.”

[media_video url=”https://youtu.be/XUoEBuLYP_A” width=”300″ height=”200″ __fw_editor_shortcodes_id=”9c78f396171d9b86f4263b1b78f00dc0″ _fw_coder=”aggressive”][/media_video]Eva: “What’s the best thing about your job?”

Bayinna: “The best thing about my job, probably all of the faces ,all the smiling faces that you know, I see when I’m not on the red carpet and they see me out and they tell me how they felt upon entering an event and how it really made them feel like they were not in Alaska and made them feel like they were celebrities and they just didn’t feel like they were going to another event. The other thing too is having my own schedule and being able to know I have a business that people appreciate and gives them some self-confidence no matter what they’re wearing no matter their Alaska fashion, no matter you know, if it’s at the Eagan center or the Dena’ina center or at a park.”

Eva: “It seems like community is a big part of your mission, can you tell me more about this?

Bayinna: “Well aside from being in business for the last four years, I’ve lived in Anchorage for the last 20 years and because of the people that I’ve met throughout the years and knowing all of those people, I got access to different opportunities from going fishing, to going camping, hunting. I mean minor things in comparison to most things that people have done in Alaska, but for me, it was just about meeting new people and I guess that’s how I’ve always been. I’ve always been interested in, hearing the stories of other people, sharing my story and just connecting and meeting and just trying to learn as much as I can about where I’m at. You know, who I’m there with and what I can do to make the community, sparkle and shine.”

Eva: “Do you see yourself taking Diamond VIP Services outside of Alaska?”

Bayinna: “I see that every single day. I don’t mean like taking like going somewhere. I mean with our current expansion. I would like to see diamond on a bigger stage on a national stage where you know Diamond VIP Services is celebrating Alaskan lifestyle Arts entertainment, Outdoors, travel, just everything and that’s really the way I’m going right now.”

Eva: “If you could meet your Idol, who would that be?”

Bayinna: “Josephine Baker.”

image source

Bayinna: “Because I kind of see myself in her a lot and I know that she had a very sad story, but it was also a story of Triumph and growth and lots of love. She adopted a bunch of different kids from all different backgrounds and it was her rainbow family and she never accepted someone to help her sustain that and I think that’s the tragic part of it, is that she she died alone, she was homeless… It’s a tragic story, but I would love to meet her and I really would I think that if I can meet her she would give me some great pointers of what not to do, I’m not going to be adopting a whole bunch of kids, but you never know!”

Eva: “What keeps you so motivated?”

Bayinna: “I feel like I might as well just use what I got and trust that God is going to open up the doors and I think my faith is what keeps me motivated and my fiancé he definitely helps with that, and the support from the community that I have really keeps me motivated and also hearing from my advisers and my team, things that I can improve on how I can be better, those type of things motivate me.”

Eva: “Are there any events, we should have Lookout for coming in the end of the year or next year in 2020?”

Bayinna: “Well, I will tell you about some stuff coming up in 2020. That’s really exciting. First, in December we have Trich Productions is having a fundraiser for the ski talk which they’re building out in Hatcher’s pass a ski area and Resort. In January, we got the 6th annual Alaska hip hop and R&B awards and we will be hosting a red carpet for that media series is coming up really soon. We’ll be shooting first episode for that tomorrow. So I’m really excited and the biggest thing that’s going to be happening in 2020 is the Great Alaskan cannabis Bowl which will be a three-day event out at Beauty Settler’s Bay. It will have overnight camping all three days. The solstice Festival, in Fairbanks is a weekend festival. And for that diamond VIP Services would be the hostess of the VIP tent that will be really great because I started my life in Alaska in Fairbanks and I’ll never forget when I was there. I had the opportunity to make a commercial for Terry’s liquor. I don’t drink anymore. But when I think about that, you know when I was in Fairbanks, first time ever being in Fairbanks and I get this opportunity to do a commercial. I’m just like wow, so if I’m able to shoot the solstice and host that VIP section that would kind of make things full circle for me and it would be confirmation that I’m supposed to be here.”

Eva: “Can you tell me something great about last year’s cannabis bowl event? What was your highlight at the event?”

Bayinna: “Well, the great thing about the Cannabis ball is that I was completely in my element. I was able to produce some quality media footage, get some really awesome interviews with some very well-known celebrities and local vendors and it was really great. This year the GACB 2020 is going to be off the chain because they have not only hired me again, but they have also extended the festival to make it three days. They’ve included camping and the VIP tent is going to be open all night and when it closes there’s another area, you know, so it’s just going to be a really beautiful time.”

Eva: “Thank you, do you have anything to add?”

Bayinna: “I just want to say, thank you to BrushPic for all the work that you do for me and all of your assistance. I’m sure, I am positive that the reason why I’m sitting right here is because of all of the wonderful things you have done to make my business look better online and have a stronger engagement and I appreciate that and also I just want to thank my diamond VIP Services Co-teammates, Ichiban love and Tim and of course David Foster my editor and I just I just want to thank God for having the opportunity to live my best life and be myself.”

[media_video url=”https://youtu.be/KwEdJzrDOO8″ width=”300″ height=”200″ __fw_editor_shortcodes_id=”3116506e71e78681035e9aac28e94fb6″ _fw_coder=”aggressive”][/media_video]About the Interviewer


Eva Ohenewa Anno is the founder of BrushPic™. Eva is a multi talented digital artist and entrepreneur  with a  passion for helping others show up as their best version.

BrushPic Interview with April Pulcifer

BrushPic Interview with April Pulcifer 1852 1512 sumit

visit: aprilpulcifer.cabionline.com

Eva: “I would like to introduce April Pulcifer, she is an amazing stylist and recently received a business card redesign with BrushPic. April loves to bring life into women’s wardrobes and bring a new excitement into the shopping experience with her Cabi parties. I knew I had to share Aprils story for the first BrushPic video interview because her work is not only about clothing but it has a lot to do with helping people less fortunate get started with their business goals.”

Eva: “How did you get started in your career as a stylist”

April: “Well I feel like I’ve been styling since high school… I started even before that. My brother David, he was much older than me, and back then in the 80’s it was called GQ or GHQ and he would have all of his suits, all lined up, and he would have all of his dress shirts, dress pants and an arsenal of ties. So, he would say ‘pick a tie out for me’ and I would go through and say  ‘this one’ and he would say ‘no wrong answer!’ and I would say ‘well why?’ he would say look at the pinstripe, ‘what color is that? it could be blue, it could be white, it could be teal. He would say ‘you want to pull out the most muted color so that way the tie would play of the suit, and then I would see it, it was like a hidden image, only the most discerning eye could tell, so then I got it.”

Eva: “Who is your biggest inspiration when it comes to style and fashion?”

April: “Well, there are a couple, but for me number one is Gwen Stefani. She is from the same area as me in California. She’s actually from Anaheim, California and where I was born and raised in Santa Ana, California. So I feel like when she sings the song she sings about Harbor Boulevard. Like, that was the next street over from where I live. So I feel like her and I are from the same cloth. I mean, if it was even a thing to be as fashionable as just a Gwen Stephane here in Alaska, I would be sporting those exact same styles.”

Eva: “What made you want to focus on being a cabi stylist?”

April: “So I have a lot of different interests and I felt like I helped so many different women at Nordstrom with their beauty, with their skin care, with makeup, and I would tour the whole store with them and it would just be their whole look. It was if you change their face and now they look ten years younger, the way they’re dressing doesn’t match. So then we have to go and get a new look to match their new makeup and in Nordstrom, my area of expertise at Nordstrom was makeup and cosmetics, but it just made sense to start my own business and clothing because I already have the relationships with them in the cosmetic department. Now it could just grow from that and be the whole front to top to bottom (A-to-z).”

Eva: “What are Cabi parties?”

April: You know, Cabi, parties can be very intimate and small. You and your two best friends. So instead of having to go downtown, look for parking at a mall, that’s kind of hard to shop at. It’s not fun. I mean, you’re you yourself aren’t from here.  Where I’m from a mall doesn’t look like the one downtown, from California it’s immense. You can have anything you want. Any price range you want in any direction. So I have parties where there’s a new hostess and the benefits of being a hostess is different than going to the mall with all your friends. One, if you have all these ladies, come to your house and buy clothes from me, the hostess gets all her clothes at 50 percent off, whereas they’re paying full price. They’re getting a service. The essentially a stylist and the mall is coming to you. So you’re having a trunk show at your house. There’s wine, there’s food, there’s clothing. I mean, what more could you ask for?”

Watch the interview highlights on our youtube channel:

[media_video url=”https://www.youtube.com/watch?v‹´›VcbiYMf8pOw‹¯›t‹´›23s” width=”500″ height=”400″ __fw_editor_shortcodes_id=”2003e8914ecef6cc4c11c5cb7d01830a” _fw_coder=”aggressive”][/media_video]
Eva: “Tell me about the Cabi mission?”

April: “Well, it’s not a small mission, but it has impacted so many women all around the world. I come from a background where it’s not as limited as women in third world countries and where I’m from, If you have a background where you’re not educated, you can get educated, find it funded for you, different types of classes and courses to help you. If you have a family, they have things to aid you. In third world countries, Cabi is partnered with Opportunity International and Opportunity International gives women micro loans and these micro loans help them in so many ways. They give them trust groups. So when they’re paying back these micro loans that helped them, let’s say a seamstress wants to buy a new sewing machine or maybe more than one sewing machine. Textile supplies. This micro-loan will help her get these supplies. Therefore, making more money, helping her provide for her family. Opportunity International also educates her on how to run a business, how to pay off debt and health insurance savings in her bank account, and so much more so. Then, once she has paid back her loan to Opportunity International, they turn around, take that money and they give it to another woman. So there’s so many different countries that are affected as a Cabi is one. Estelle’s opens for business. She has a sister entrepreneur. So they give us a bio of our sister entrepreneur in our third world country and tells us what is she going to do with this money. Mine Raelia, she is from the Philippines and she’s got a little market, and in the market she’s got various items, kind of like a little teeny tiny corner store. But from that, she’s been able to provide education for her family and her family’s big.”

Eva: “Do you have any style tips for us?”

April: “So if you have darker skin like. Let’s say J-Lo, more than, more caramel or pop white jewelry against your skin. Big statement pieces because it makes your skin just glow. Now, if you’re not one to show a lot of skin, if you want to show some skin, I suggest showing your wrists. Why? Because the wrists are the skinniest part of your body. So when you walk into a room, have your cuffs whipped up bangles or watch, long nails, and then everyone will be like, wow, she’s really put together. There’s something about that. Just makes a girl look fresh.”

Eva: “:) Thank you April.”

 

About the Interviewer


Eva Ohenewa Anno is the founder of BrushPic™. Eva is a multi talented digital artist and entrepreneur  with a  passion for helping others show up as their best version.

Top SEO Tips on a Small Budget

Top SEO Tips on a Small Budget 1200 438 sumit

We get it, SEO is one of those digital marketing tools that feels frustrating. For one thing, best practices seem to change from year to year, and for a second, it can be expensive to work with an SEO company you can trust.  If you don’t have a solid budget to work with, it’s easy to get discouraged. Well, don’t despair; here are 5 easy, budget friendly tips you can implement right now to get your SEO started in the right direction. 

1) Title Tags and Meta Descriptions

Title Tag and Meta Description are two important snippets of code on each page of your website. The title tag gives the search engine an accurate snippet of what each page is about and is used in the SERP (Search Engine Results Page). It should include a keyword for which you are trying to rank. For example, if you’re a bakery in Anchorage named “Joe’s Bites”  and you’re trying to rank for “bakery, Anchorage” a great title tag for you would be:
   Bakery in Anchorage | Joe’s Bites

The meta description is a brief description of the page and should be kept under 160 characters long. Google does not use meta descriptions in the actual ranking, however SERPs like Google will usually include the meta description in the results. They can also be utilized as a tool to increase click-through rate which subsequently does impact ranking results. Higher click-through rates equals more authority and better ranks. 

A good meta tag for the bakery may read something like this: 

  

Make sure each page on your website has a unique title tag and meta description.

2) Alt-Img Text 

A great way to optimize your site on page for SEO is to make sure you’re including Alt text on all images. Alt text is a snippet of code used within the HTML to describe images. Not only are you making your website more friendly for people who are visually impaired, you’re helping the SERP’s bots to create context for your images and utilize those words to help you rank. 

Choose keywords that you’re trying to rank for and be descriptive, but don’t keyword stuff. A good rule of thumb for the baker would be

German Chocolate Cake by bakery in Anchorage, Joe’s Bites

3) Create a sitemap

Make sure your site has a sitemap. Sitemaps are XML files that contain all the pages of your site in one place. This makes it easier for SERPs to crawl your site more efficiently. This tactic can be particularly helpful if you have a brand new site. You can create a sitemap manually, but I recommend just using a sitemap generator or working with your website team to make sure you have one in place. 

4) Use your social media pages to your advantage 

Google has said they don’t utilize social media in ranking, but there is a positive correlation in having over 50 likes on facebook and better rankings. Another positive feature here is that sites like Facebook tend to rank well because it’s in the top 10 most popular websites in the world. It has a ton of authority juice and Google will give it precedence. So do slow and steady work on your website, but make sure you have a bangin’ social media presence to help fill in the gaps until you start ranking.  

5) Set Up a Google My Business Account

You may have difficulty ranking on the first page in the organic search results, but if you’re able to build out a great Google My Business account, you may still show above the fold on a regular basis for your desired keywords. This is because utilizing Google products helps build trust with the search engine, which not only helps your website but will help you rank in multiple places: the organic listings and the maps section. 

Google Engine Results Page, Google My Business results above organic results

This tactic is especially helpful for locally focused, brick-and-mortar businesses. A couple of things to keep in mind: 

Make sure you fill out your listing completely Don’t leave anything blank if possible.
Confirm there are no discrepancies with information that is posted in other places including your website, facebook, yelp, etc.
Include desired keywords into the description of your business.
Try to get as many reviews as possible.
Upload fun and engaging photos of not only your logo, but your business location as well.

We hope these five tips help you get your SEO started in the right direction. If you have any questions or comments, please don’t hesitate to reach out to us directly at info@brushpic.com

-Written by Whitney Robbins

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